Tips for Writing About Architecture
Writing about architecture is an important skill everyone in architectural journalism should have. Architectural writing demands a unique style that is more complex than typical writing.
To write about architecture, you must be able to capture the subject’s details. Also, you must know how to do this without getting stuck in pretentious clichés. So, if you are considering a career as a ghostwriter in architecture, learning writing tips is essential. You need a good understanding of how to enhance your skills to improve the quality of your work. Thus, keep reading to find practical skills to help you enhance your architectural writing skills.
● Take it Personal
As a ghostwriter for a blog, you need to find ways to make your architectural write-ups more engaging and fun. One way you can do that is by incorporating personal viewpoints, experiences, and perspectives in your writing, even when you work with the best ghostwriter agencies. This helps readers to relate to your industry knowledge and how things work. Also, it helps them understand complex topics better.
Moreover, by adding a personal experience or viewpoint, you can include your opinion about that specific topic in the write-up.
● Use Image-Conjuring Words
When writing about architecture, your choice of words is crucial; you want to use words that paint the right pictures. Each sentence in the writing must conjure emotive images in your readers’ minds, especially considering architecture itself is a visual construct.
For example, describe a vivid setting of the information you’re presenting such that your readers can visualize and relate to it. Apart from helping them connect with the knowledge you’re trying to pass, it also increases the likelihood of them reading more.
● Use Rhetorical Questions
Describing architecture gets interesting with rhetorical questions. It helps readers who are new to the subject examine the topic in detail. These questions can also act as a backup for your argument; you can use them to support your idea.
To ensure your rhetorical question is strong, ensure you ask one that only has one answer. For example, you can ask: “We all interact with architecture every day, don’t we?” or “Doesn’t every organization love conducting their business in a sturdy building?”
● Incorporate Emotions
To know how to write about architecture, you must learn how to incorporate feelings and emotions in your writing. Appealing to your audience’s emotion adds depth to your writing, and this will certainly make them want to read more.
Moreover, architectural writings that emphasize emotions improve the rate at which readers understand and finish learning about complex topics. Now, it’s not just about including emotions; they have to be the right emotions, such as love, passion, excitement, happiness, and surprise.
● Use Quotes
When you write for professional ghostwriting services, your aim is to drive traffic by writing something people want to read. One way to get people interested in reading your work is by providing a quote from a reliable source.
Apart from that, adding quotes helps to add depth to your writing while providing evidence for your claims. Nevertheless, do not use too many quotes so that you do not distract readers from the message you’re passing across.
● Be Unique
Stand out from other architectural ghostwriters by incorporating your personality, opinions, and feelings into your writing. Your readers will be able to see your authenticity in your work, and it will make them trust you.
Once you have gained their trust, they will be willing to wait and hear (or read) what you have to say. Moreover, creating your own writing style helps you discover unique ways to address architectural subjects and the opinions surrounding them.
● Some Humor, Please!
Make your writing more interesting and fun to read by adding some wit and humor to it. Don’t we all love when we pick a book or article and we’re skimming through its pages like it is nothing!
Adding humor to your writing helps you engage your readers, especially when the subject under discussion is a bit complex. It ensures that your readers stay glued to the material you’re writing and read it to the end.
Conclusion
Whether you work for an agency or you’re a freelance ghostwriter, if you’re seeking a career in architecture, these tips are vital. Considering the technicality involved in architectural writing, you need to find ways to enhance your writing skills about the subject. This makes you a force to be reckoned with in the architectural ghostwriting industry.
