Instagram Strategy for Architects: Building Your Online Presence
Instagram has evolved long ago from a social media platform for sharing selfies. Nowadays, you can also create a business account to promote your product or service. Many architects and architecture businesses have seen the potential of Instagram for showcasing work portfolios.
But what’s the best Instagram strategy for architects? How can they ensure that their architectural projects will reach their target audience on Instagram? There are several strategies to increase Instagram shares, followers, and likes on architecture accounts, such as posting high-quality images and visiting SocialBoss to boost your stats. Sound promising? Keep reading to learn more tips for architects on Instagram!
Instagram Marketing for Architects: Does It Work?
An Instagram account can be your best marketing tool if you use it wisely. While other social media platforms are also good for showcasing your work to potential clients, Instagram is still the best choice. This platform has always been focused solely on visual content, and as such, it is perfect for all visual creatives.
Instagram stories, reels, posts, and carousels can show your work better than any other post format. You can highlight the projects you’re most proud of, share your ideas for the future, and build your brand and visual identity.
Tips for Architects To Build Their Online Presence on Instagram
Now that you have a basic idea of what Instagram could do for you, below you can learn more about Instagram marketing for architecture firms:
✔️ Build Your Visual Identity
First of all, always remember that your account should serve as a portfolio. It needs to showcase your architecture services in the best light. Don’t just randomly dump your photos and projects into Instagram posts; do it methodically.
It is needless to say that you need to post high-quality pictures. If you work in an architecture firm or as an independent architect, you certainly have this part already covered. You know very well what looks good and what doesn’t. Obviously, high-quality images will send a much better message about your work, giving you more credibility and appeal.
✔️ Show Behind The Scenes
Apart from your finished projects, why don’t you share images and renditions of your ongoing projects as some sort of behind-the-scenes visual content? This is another great way to attract new clients, as it shows the way you work and think, which makes you look more reliable and approachable at the same time.
✔️ Use Architecture Hashtags
Instagram business accounts that use relevant hashtags can reach a wider target audience. In your case, you should look for popular architecture hashtags. Some might even look a bit silly to use, but they can make your profile and posts easier to discover.
✔️ Showcase Testimonials
Among many Instagram marketing strategies for architecture firms, don’t underestimate the power of testimonials. If you already have many happy clients, why don’t you use it to your advantage? Show what they had to say about your work, and it will be like a magnet for potential clients!
✔️ Collaborate With Other Colleagues
If you know other architects with active social media accounts, reach out to them, especially if you aren’t directly competing. They can give you a shoutout on their profile, and you can do the same for them. Together, you can also brainstorm some ideas, create content, compare working styles, and even start a project where you do one part of said project, and they do the other.
✔️ Try Paid Services
When you just start, it can be hard to attract your first followers. Fortunately, there are websites where you can get that much-needed initial boost for affordable prices. Websites such as SocialBoss sell packages of Instagram likes, views, comments, followers, etc. These stats come from real Instagram users, and they are usually added to your profile gradually to make it look more genuine. Some other benefits of SocialBoss include:
- multiple payment options
- helpful customer support
- no registration needed
✔️ Stay Consistent
Finally, no matter which strategy you use to grow your architecture Instagram profile, staying consistent and patient is the only way to success. It will take you some time to actually see the results of your efforts, but they will be totally worth it!
Conclusion
This article has shown you the benefits of Instagram for architects and how you can make it into your best marketing tool. Take the first step today: create your account and choose your best works to showcase. Then, follow our strategies to grow your account, get more followers, and, among them, your first Instagram clients!
