What Is a Media Kit (& How to Make One That Rocks!) Including Examples

A media kit or press kit is a must-have PR tool if you’re launching a product, building up your brand, or pitching to journalists. A great digital press kit can provide access to media coverage, influencer partnerships, and investor inquiries. In this blog post, we’re going to explain what a media kit is, why it’s important, and how you can master making your own. Additionally, we’ll provide press kit builders, software suggestions and show examples of what makes a great press kit.

 What is a Media Kit?

A media kit or a press kit is an organization of promotional and background information about your brand, product, service. It is the media version of your brand resume. It makes for the content journalists, influencers or potential partners will point to when they want a fast, reliable and interesting view of what you are up to as a business.

Contents of a Press Kit

• Typical elements of a strong online press kit include:
• Company overview or bio
• High-resolution logos and product images
• Press releases or media releases
• Notable media coverage or testimonials
• Contact information
• Social media links
• Product or service descriptions
• Video – Social Media clips, promo assets (if applicable)

If you are an iOS app developer, your iOS press kit can also include screenshots, AppStore description and demo video.

Why You Need a Media Kit

Now more than ever a marketer needs to have an availability of information ready for the media, it is also helpful in your digital press kit. Here’s why:

• Journalists want it – do their job for them and they will thank you from the bottom of their heart.
• Improved visibility – Share your press kit website in pitches, emails, or even on your homepage.
• Shows professionalism – It gives off the right first impression. An online press kit is simple and uniform in design, this adds to the brand trust.

Build a Killer Media Kit

Selecting the Best Press Kit Builder

It is a great tool for generating press kits. Here are some top tools:

• PressKitHero – Great for startups
• Canva – nice templates for non-designers
• Notion – Craft Your Online Press Kit in Minutes
• Publicate – ideal for press release builders and media release design.Tell a Compelling Story

Make your company overview engaging. It is not only about the facts, it is a mission, values and everything you believe in your business.

Use High-Quality Visuals

The media want to grab assets fast. Include high res images, logos, downloadable images up to full size and even product videos.

Include a Recent Press Release

Use a press release builder or press release maker to create a compelling press release announcing your newest launch.

Keep It Updated

Your host press kit should be up-to-date. Old stats or links will take away from your credibility.

Pro Tip: Make it Shareable

After completing your kit, keep it on your site as a press kit website or online press kit. Or, if you want to save it, print it, or share it on-line for another audience as a PDF or an interactive webpage.

Top Media Kit Examples

Need inspiration? The brands that did it well were:

• Slack – Their official press kit is exactly what you would want from a professional communications platform. It can be downloaded any time and serves as an unstructured data source as well.
• Airbnb – Includes brand standards, fact sheet and leadership team bios.
• Top 30 Examples Of Modern Responsive Web Design – HeadspaceMaking storytelling exciting with amazing visuals really gets you into the site.

Final Thoughts

Today, though, you just can’t make it without a slick media package. Whether you are building from scratch or from a press kit builder, make sure it is jam-packed with photo and video goodness that will entice the visitor to want more. Consider this the best press kit software or press release maker that allows you to create a digital press kit that will make an impression.

Do it today, your brand is worth it!