Each designer must adhere to basic design principles to create an effective and attractive composition. A good design goes through following these principles and of course creativity. Being creative alone is not good enough to create a design that conveys its message. It is important to follow basic principles such as contrast, emphasis, movement and balance.
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All the elements in your designs have their own weight. This weight may be due to the texture, size, frequency or color of the items. What you need to pay attention to while designing is to keep the weight of these elements in balance. It is difficult to give the desired message in designs that do not have the principle of balance. In the basic design, you can create the balance symmetrically and asymmetrically. Symmetrical balance design consists of elements that are evenly distributed around a centre of balance. Asymmetrical balance is found in designs where there is no equality, but where all elements meet each other.
Movement is the principle that controls the elements in the design and presents the message you want to convey in a flow. Movement creates a narrative of rules such as contrast, balance and emphasis, which are other design principles of the composition you create.
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In your designs, you need to highlight the message you want to give. The emphasis among the principles of basic design rules is that one or more concrete or abstract elements are in the foreground. Before designing, you should create a draft and decide what the main idea is to convey in this draft.
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We can say that the effect created by two great contrasts is very powerful in design. Effects such as thickness and thinness, creating contrast between colors, are effects that have a very important role in design. Contrast between fonts or design elements is among the important basic design principles.