Minimalist and Urban Aesthetic Defines Retail Project by Zalc Arquitetura

Neutral tones and organic forms shape the architecture, enhancing the display of men’s beachwear pieces

Zalc Arquitetura’s first commercial project marks a bold entrance into the retail design scene with a refined and confident space for Bannanna, a contemporary men’s beachwear brand. Located in the dynamic Pinheiros neighborhood of São Paulo, the store was conceived, designed, and completed in just one month — a remarkable feat that highlights the synergy between client and architect.

Driven by a minimalist concept, the design allows the clothing to take visual precedence. Every architectural gesture supports this focus, resulting in a clean, well-composed environment where simplicity is enriched by material texture and form. Bannanna’s urban and relaxed identity is expressed through a careful balance of neutral colors, organic shapes, and tactile surfaces that elevate the shopping experience without overwhelming it.

Curved volumes contrast with precise linear elements to create spatial flow and visual interest. Sculptural display islands and recessed niches guide movement naturally through the store, while sleek, wall-mounted clothing racks introduce a sense of structure and rhythm. This thoughtful balance between fluidity and order defines the store’s architectural language.

The palette — featuring natural linen tones, black accents, and warm wood textures — fosters a calm, intimate atmosphere. These subdued hues serve not only to ground the space but also to enhance the visibility of each product. Custom-designed joinery, matched precisely with wall textures, seamlessly integrates storage and display, reinforcing the store’s visual unity.

A standout feature is the fitting room zone, where design subtly shifts into a more expressive tone. The dressing areas are connected by a shared bench and enclosed with beaded curtains, introducing layers of transparency and movement. This playful detail softens the space and adds a sense of spontaneity and personality.

Suspended benches contribute a sense of airiness, acting as sculptural pieces that break from convention. Lighting is another key element: indirect sources create a warm, welcoming glow, while focused spotlights emphasize featured items and central display areas, enhancing the retail storytelling.

Despite the project’s tight timeline, the outcome is a well-resolved space with strong identity. The Bannanna store demonstrates how clear design intent and close collaboration can result in a distinctive retail environment — one that is efficient, memorable, and deeply aligned with brand values.

Photos: Guilherme Pucci