The exhibition “Countryside: A Place to Live, Not to Leave” by AMO supports OMA in Doha explores how life outside cities is changing today. It looks at the countryside not as a forgotten or outdated place, but as an important area for new ideas, environmental solutions, and future ways of living. Building on earlier research led by Rem Koolhaas and Samir Bantal, the exhibition brings attention to a large geographic zone called “The Arc” which stretches from Africa to China and includes Qatar.
Through installations, research spaces, and outdoor experimental fields, the exhibition shows how technology, agriculture, culture, and nature come together to shape the future of rural life. It invites visitors to rethink the countryside as a place full of potential, innovation, and sustainable possibilities—offering an alternative to the usual city-focused narrative.

AMO is the research and creative think tank of OMA (Office for Metropolitan Architecture). While OMA focuses on architectural design and building projects, AMO works beyond traditional architecture. It explores culture, politics, technology, media, energy, and social transformation. They work on how these forces shape the built environment. Founded under the direction of Rem Koolhaas, AMO supports OMA with strategic research and develops independent projects such as publications, exhibitions, scenography, and long-term investigations.
Designed by project architect Yotam Ben Hur, the spaces are presented by Qatar Museums with QFFD, MoECC, Hassad Food, Kahramaa. and include a variety of installations, research spaces, and outdoor experimental fields. The exhibition is presented across two venues in Doha: the Qatar Preparatory School and the National Museum of Qatar. Exhibition will remain open to the public until June 30, 2026. It explores how the identity of rural areas is changing today, especially as global shifts, new technologies, and environmental challenges shape the way people live outside cities.

Instead of seeing the countryside as a place that is left behind, the exhibition shows it as an active and important part of our future, offering new possibilities for sustainable living, innovative farming, and alternative ways of building communities. Through collaborations with international academic partners, the project presents the countryside as a space for experimentation and long-term environmental solutions, suggesting that future human habitation may depend greatly on these rural territories rather than on traditional, city-centered models.
The exhibition highlights a broad geographical area, The Arc that stretches from Africa to China and includes Qatar. The corridor focuses on Southern Africa, East Africa, Qatar, Central Asia, and Eastern China, and addresses mountainous geographies and limited urbanization.

Two-Venue Structure: Research + Public Engagement
1. National Museum of Qatar
At the National Museum of Qatar designed by Jean Nouvel opened in 2019, the exhibition introduces the idea of The Arc and explains its cultural and ecological background. The exhibition held in this excellent building, one of Qatar’s landmarks with its nested disc-shaped geometry representing the desert rose crystal formation we know, includes a large portion of the research completed by AMO. This space sets up the themes of the exhibition, positioning the Arc as a dynamic region where rapid transformation and tradition coexist.

2. Qatar Preparatory School: The Experimental Hub

Outdoor Experimental Grounds
Source: Qatar Museums (qm.org.qa)
- AMO OMA
- architecture and environment
- countryside as future habitat
- Countryside exhibition Doha
- environmental design exhibitions
- future of countryside
- global rural innovation
- innovative farming solutions
- National Museum of Qatar
- OMA research projects
- outdoor experimental fields Doha
- Qatar Museums exhibitions
- Qatar QFFD
- Rem Koolhaas rural research
- Rural architecture
- rural identity transformation
- rural life experimentation
- sustainable rural living
- The Arc geographic corridor
- Yotam Ben Hur exhibition design

















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