Seara Sports System Showroom and Office: Concrete Showroom by Architectkidd

Seara Sports System Showroom and Office in Bangkok by Architectkidd features cast-in-place concrete, terraced slabs, and open interiors that balance raw material expression with spatial fluidity.

Elif Ayse Sen13 May 20261 Mins read1

Seara Sports System Showroom and Office: Concrete Showroom by Architectkidd

Architectkidd

Bangkok, Thailand

1,800 square meters

The architectural design for the Seara Sports showroom in Bangkok, Thailand is defined by cast-in-place concrete, expansive interior spaces and uniquely shaped terraced slabs.

The building makes sculptural use of cast concrete. Raw and expressive, concrete slabs extend outward to form horizontal bands. Deep floor plates convey a sense of permanence, while softened edges and rounded corners temper the overall mass. Concrete materials are left unfinished, exposing the ceilings to reveal diagonal band beams of varying sizes and directions — visual patterns that express the different structural loads and wide-column spans of each floor.

The showroom is set back, creating overhangs and balconies that provide shading while reinforcing the building’s horizontal rhythm. These overhangs diffuse daylight into the interior, while vertical voids create visual connections between floors and generate intermediate spaces between inside and outside.

The interior is conceived as a wide and vertically connected volume. Full-height glazing allows uninterrupted views and abundant natural light. At the heart of the showroom, a white sculptural spiral stair functions as both circulation and visual centerpiece, linking levels and reinforcing a sense of openness and continuity. Minimal spatial interruptions and flexible floor plates support changing uses, encouraging movement, interaction, and adaptability.

With the use of cast concrete, terraced geometries, and open interiors, Architectkidd has created a building defined by direct material and structural expression. Unadorned and cascading floor slabs form the main architecture of the showroom, communicating a functional language that balances material strength with spatial fluidity and user experience.