049.Bodelec Madrid

Bodelec Madrid is a comprehensive reform of a commercial office into an avant-garde showroom for a kitchen business, designed by PENTAMERA on Calle Alcalá in Madrid, Spain. The project gives a Barcelona kitchen company a striking presence in the Spanish capital, signalling an ambitious vision as the brand expands its activity into a new and competitive market.

The premises sit very close to the Plaza de Toros de las Ventas, in a constantly changing part of the city, where the showroom faces a busy street with a large flow of visitors and potential users in front of its facade. A showroom of this kind is as much a marketing instrument as a retail interior, and the design challenge was to achieve something genuinely new within a building type that exists in nearly every city. The aim was to be innovative enough that visitors associate the brand with a pleasant, surprising space that conveys quality and confidence.

A neutral shell with sharp accents

The solution creates a neutral general space with character, then completes the intervention with sub-spaces marked by tailor-made yellow locksmith elements. These accents highlight the carefully selected show stoves and draw the most out of the available area. Working with a restrained background and a small number of bold colour cues is a common and effective strategy in retail design, because it lets the products carry the visual weight while the architecture frames and guides movement.

In the basement, a completely white space showcases the exhibition kitchens, with the ceiling finished in the corporate blue of the company. This continues the intention to surprise the visitor in a lower level that gains interest from its proportions and its lighting, an approach that shows how considered architectural lighting can transform a basement into a memorable room rather than a leftover one.

Toward the street, the facade is projected to be read clearly from Calle Alcalá. A metallic cladding works as a ventilated facade that frames the access and the showcase, while a blue neon carries the company logo. A ventilated facade is a widely used building envelope technique that also serves here as a clean architectural frame for the brand. Through these moves in Madrid, PENTAMERA turns a standard commercial type into a confident piece of brand architecture.